The New York Times’s article “Montauk’s Hipster Fatigue” pinpoints the importance of visual communication in hipster culture.

The Guild Hall in East Hampton, Long Island is a rare hybrid of art museum, theater, film center, and concert hall all in one. With hopes of attracting younger audiences to the eighty-year-old Hamptons staple, the center has brought in Alec Baldwin, Top Chef’s Tom Colicchio, and two young New York City curators for this summer’s program.