Rob Pruitt’s work is rooted in a pop sensibility and a playful critique of art world structures. His conceptual projects have included performance-based artworks like his recent Art Awards that were presented at the Solomon R. Guggenheim Museum (2009 and 2010) and modeled after Hollywood awards ceremonies, as well as simple gestures that promote possibilities for creativity in everyday life, as demonstrated in the series 101 Art Ideas You Can Do Yourself (2001). His work is always characterized by an incisive humor and exuberant visual flair. Pruitt lives and works in New York City.