Joseph Kosuth : A short history of 'Text/Context' 1977-1979

 'Text/Context' was first realized in 1978 and 1979. The work consisted of text installed on two billboards, which created a visual dialouge with each other. It was installed in various cities in Europe and North America (including New York, where it could be seen in Soho, on Houston and Broadway... Read more

 ’Text/Context’ was first realized in 1978 and 1979. The work consisted of text installed on two billboards, which created a visual dialouge with each other. It was installed in various cities in Europe and North America (including New York, where it could be seen in Soho, on Houston and Broadway).

As ‘Text Context’ was produced as a public installation, the only way the work could be privately owned was to purchase fragments of the actual billboards. In Kosuth’s words: “The relation of part to the whole is a device, in this case, which describes both the internal and external organization.”

In the present exhibition, on view is an original billboard fragment, together with a set of 19 black and white photographs documenting the historical billboard installations