Gavin Brown's enterprise (GBE) is proud to announce the restaging of Jonathan
Horowitz's widely acclaimed 2002 exhibition “Go Vegan!” Originally presented at Greene Naftali Gallery, this major installation work will be updated by the artist using eco friendly materials for a new, very particular... Read more
Gavin Brown’s enterprise (GBE) is proud to announce the restaging of Jonathan
Horowitz’s widely acclaimed 2002 exhibition “Go Vegan!” Originally presented at Greene Naftali Gallery, this major installation work will be updated by the artist using eco friendly materials for a new, very particular site: the former butchery of storied meat purveyor Pat LaFrieda Meats, which stands adjacent to GBE at 601 Washington Street.
Opening May 9th, “Go Vegan!” takes the form of a full-scale, multi-room environment. The work includes a portrait gallery of more than 200 celebrity vegetarians, from philosopher and poet Ralph Waldo Emerson to late comic Andy Kaufman, whose images have been downloaded from the Internet; a gallery of animal portraits; a video installation featuring film footage of Paul McCartney and his late wife Linda Eastman McCartney, as well as footage of commercial animal slaughter; and a Minimalist sculpture of a cube of tofu. By turns violent and comical, the project is a vivid, engaging and forthright attack on complacency.
“Go Vegan!” will be the inaugural exhibition the newly expanded GBE, which has taken over the 10,000 square foot LaFrieda coolers and tiled meat processing spaces that extend behind the gallery’s existing 620 Greenwich Street address, along the full length of Leroy Street in the far West Village. Horowitz’s project will open with a Green Ribbon-cutting event and reception to mark the transformation of this site from a meatpacking factory to a lab for artmaking and cultural commerce.
