One spring night in 2011, while combing the internet, I came across an image of a hooded sweater
made by Coogi, an Australian clothing company. Coogi brand sweaters are commonly known for their vibrant
textured knits and most commonly conjure a generational association with Bill Cosby as Clifford Huxtable on The
Cosby Show, or the late rapper Notorious B.I.G. of Bed-Stuy, NY. As someone raised on rap music and its signifiers
of status, Coogi sweaters always possessed a kind of peculiar allure - the garments revered as a st... Read more
One spring night in 2011, while combing the internet, I came across an image of a hooded sweater
made by Coogi, an Australian clothing company. Coogi brand sweaters are commonly known for their vibrant
textured knits and most commonly conjure a generational association with Bill Cosby as Clifford Huxtable on The
Cosby Show, or the late rapper Notorious B.I.G. of Bed-Stuy, NY. As someone raised on rap music and its signifiers
of status, Coogi sweaters always possessed a kind of peculiar allure – the garments revered as a status symbol.
The thing I found most alluring about Coogi sweaters was how painterly they were. They seemingly lingered on the
borders of gestural abstraction. I made the joke, “That Coogi looks like a Pollock”. Over the course of the following
weeks, I began collecting images of the sweaters, studying their composition. They seemed to defy the traditional
logic of the textile, opting instead to appear spontaneous and created by hand rather than machine-made. Each
sweater, though a manufactured object seemed to seek its own authenticity. Even the old Coogi slogan “Wearable
Art” seemed to confirm the desire for each sweater to be considered an objet unique, a specialized commodity.
It was then that Jayson Musson decided to aid the sweaters in their quest toward an artistic purity by disas-
sembling them and reconfiguring them into larger “paintings”. In this simple inversion, Musson (in the likes of
a Rosemarie Trockel knitted painting, Anni Albers textiles, or a Warhol Brillo Box) delivers the manufactured
sweater back to its original place of inspiration, an idealized abstract artwork. This show celebrates this back-
door approach to finding and critically discussing abstraction.
The artist then wondered about the purity of modernism.