KNOW // Body Paint and Car Crashes // Emma Hack
Sarah Bondoc

If you recall the clever use of camouflage body paint on Gotye and Kimbra in the extremely viral “Somebody That I Used To Know” music video, then you are already familiar with Emma Hack’s work. Though this Australian-based artist does not limit her style to body art—she identifies herself as a “Diverse Multimedia Artist: Skin Illustrator, Photographer, Sculptor”—Hack is dedicated to exploring the notion of camouflage within many realms in whatever medium she chooses.

In her most recent (and most difficult) body painting project, Hack uses seventeen individuals as fleshy canvases to create a blue totaled car for the Australian Motor Action Commission (MAC) campaign. This MAC advertisement is meant to spread awareness on the dangers of speeding. Hack meticulously assembled the bodybuilders and acrobats, while their bodies remained in contorted positions for the entire duration. This living work of art took nearly eighteen exhaustive hours for completion.

Watch some behind-the-scenes footage of Emma Hack and her paint crew at work for the MAC campaign:

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Keep up with more of Emma Hack on her official website.