Throughout her five-decade career, Yayoi Kusama has consistently blurred the line between art and artist. She requests to be front-and-center in photographs of her paintings, and is usually wearing an outfit to match the canvas’s psychedelic patterns. It’s almost a no-brainer, then, that her high-profile return to New York would come in tandem with a high-profile collaboration with Marc Jacobs for Louis Vuitton. Kusama, back in New York after a forty-year stint in a Japanese mental hospital, has been catapulted into the limelight with the help of the fashion house, whose storefront display features a creepily realistic wax figure of the artist in its window dressing. If a front-and-center spot is what she wants, Kusama has got it now thanks to Louis Vuitton—she, more so than her art, is at the center of the campaign.
For more Kusama-centric advertisement, check out Louis Vuitton’s promotional homage to Kusama’s years as a 1960s counterculture figure.