Artist Rachel Owens Ramps Up Reed Krakoff’s Street Cred
Tiffany Jow

Utilitarian, sculptural, and imbued with a knack for modern style, designer Reed Krakoff oozes a classic American design aesthetic. Krakoff, the man responsible for transforming Coach into a teen-friendly icon, launched his self-titled line two years ago, and hasn’t let up on his extravagant taste one bit (he’s rumoured to have a snakeskin bathroom!). This week, he launched Windows on Madison, a series of window installations at his Madison Avenue boutique made by an array of international contemporary artists who resonate with the Krakoff visual language. First up to bat is Brooklyn-based sculptor Rachel Owens, who presents her delicately ragged work, Verdantly. Comprised of barbed wire, broken glass, and a chain-link fence, the sinister-looking work was first shown at New York’s ZieherSmith gallery in 2008. The piece echoes several of Owens’ previous pieces, which are focused on themes of the human social condition, ecosystems, and political strife.

Verdantly runs through June 27, 2012.